Newlook Coatings
Website and measured campaign infrastructure for a UK protective-coatings business, covering distinct residential and commercial enquiry routes.
Newlook Coatings serves residential UPVC spraying and commercial intumescent fire-protection work. The audiences, buying journeys and sales cycles are different, so the public site and acquisition routes needed to keep them distinct.
I built the marketing website, a dedicated commercial campaign page, paid-search campaign infrastructure, analytics and conversion tracking, and the reporting workflow used to review enquiries and improve the work over time.
The delivered result is a website and measurable campaign system across the two service routes. This case does not publish client budgets, target acquisition costs, job values or claim lead or revenue uplift without current reporting evidence.
Deliverables
- Marketing website
- Residential and commercial campaign routes
- Dedicated fire-protection campaign page
- Analytics and conversion tracking
- Performance reporting workflow
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