Hospitality People Group
Group umbrella site for Hospitality People Group. Three specialist hospitality talent brands surfaced from one parent identity, with clear paths into each sub-brand.
Hospitality People Group is the parent brand behind three specialist hospitality talent businesses: HPG Advisory Services (executive search), Madison Mayfair (impact roles), and FM Recruitment (financial roles in hospitality). Each sub-brand has its own audience, but they share a credibility story.
The group site introduces the parent identity, tells the shared story, and routes visitors into whichever sub-brand fits. It uses a unified design system across all three (same typography, motion, and component library) so the family resemblance is obvious without forcing a single visual identity.
Visitors arriving from a search for one specific service can still see the depth behind it. Visitors arriving from the parent name get a clear path into the right specialist site.
Deliverables
- Group brand site
- Three sub-brand entry points
- Shared design system across all sites
- Group story + credentials page
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