Hospitality People Group
Group umbrella site for Hospitality People Group. Three specialist hospitality talent brands surfaced from one parent identity, with clear paths into each sub-brand.
Hospitality People Group is the parent brand behind three specialist hospitality talent businesses: HPG Advisory Services, Madison Mayfair and FM Recruitment. Each has its own audience, but the relationship between them needed a clear public home.
I designed and built the group website to introduce the parent identity, explain the three specialist routes and direct visitors to the relevant business. The work covered information architecture, responsive implementation, credibility content and the technical foundations needed for search and ongoing upkeep.
The delivered result is a clear group-level website that keeps each specialist offer distinct while making the wider organisation easier to understand. It does not imply that Convert Labs built every sub-brand website.
Deliverables
- Group brand website
- Three specialist-business entry points
- Responsive design and implementation
- Group story and credibility content
- Search, legal and post-launch technical upkeep
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